One of the biggest aspects that will affect your restaurant’s success is its menu. You can have the trendiest décor and the most happening marketing campaigns, but if you don’t have the food to back it up, it can all fall flat on its face. It’s because of this, among many other reasons that you need to spend a great deal of time on developing your establishment’s menu.
One of the best ways of doing so is to build its menu around local produce. There are many reasons for that, including the fact that it simply makes great business sense to do so. Serving fresh ingredients is one of the best ways to set your business apart. Using local produce can help you minimise the time it takes food from the farm to the plate and keep your restaurant on the lips of its toughest critics: its customers.
Use Foods That Are In Season
Developing a menu around seasonal foods is a great way to ensure your restaurant will never run out of ingredients. It also keeps things interesting, as your menu is evolving throughout the year. Sometimes, the best thing to do is to keep your menu simple and easy using local produce, but it doesn’t mean it needs to be without imagination.
Developing your menu around the local produce in your area or province requires some research and working with top quality suppliers. You want to make sure that you’re dealing with a reputable supplier that can provide you with the ingredients you need to make your menu work, consistently and dependably.
They should also be able to provide you with greater insights into where the produce is farmed and sourced from. By doing so, you are one step closer to making sure you deliver the freshest, tastiest and healthiest food to your customers. Don’t settle for anything other than the best and get more value from your supplier.
Keep an Eye on the Competition
Of course, part of is managing a business well is conducting market research and that entails keeping an eye out on what the competition’s doing. Visit restaurants that have a similar clientele and target market to yours and seeing what they have on their menu. This will also help you explore different ways you can set yourself apart, while still offering meals and products that are within your target audience’s budget.
These are but a few ways you can align your menu to local produce sourced from farmers and suppliers in your area. Make sure you’re partnered with a service provider that can identify and address your specific needs. Do so by verifying their expertise and reputation in the industry, and by providing you with the products you need.
At Oil and More, we are proud to be leading food distributors in the Western Cape. Contact us to learn more about us, and about the solutions we’ve developed for companies just like yours. Our team is at hand to answer any questions you may have, and to provide you with the insights needed to make an informed purchase decision.